Storefront Theme Revamps
Theme revamps for D2C storefronts — site speed optimization, homepage performance improvements, and custom PDP templates for preorder launches, starting with Solara, a kitchen and home brand.
Underperforming themes blocking growth
D2C brands on Shopify often outgrow their original theme — slow homepages, bloated assets, and missing page templates for new launch flows like preorders. Solara's live storefront had a homepage scoring 36 on performance metrics and no dedicated product page template for preorder campaigns.
Targeted theme revamp and template builds
Revamped Solara's homepage for speed and conversion with focused site speed optimization — auditing render-blocking assets, deferring non-critical scripts, and optimizing image delivery — then built a custom PDP preorder template to support upcoming kitchen and home product launches.
Site speed optimization
Audited and optimized the Solara storefront for Core Web Vitals — reducing render-blocking resources, lazy-loading below-the-fold media, and tightening Liquid output to lift homepage performance from 36 to 92.
Homepage performance revamp
Redesigned and optimized the Solara homepage — refining Liquid templates, image delivery, and script loading for faster first paint and smoother scrolling.
PDP preorder template
Built a dedicated product page template for preorder flows, tailored to Solara's kitchen, cookware, and home appliance launches.
Section architecture
Restructured theme sections for faster content updates and a more maintainable Online Store 2.0 layout.
Faster storefront with launch-ready templates
Delivered a significantly faster Solara homepage through targeted site speed optimization and a live preorder product page template — improving load times and the shopping experience for kitchen, cookware, and home appliance customers across India.